Meet Our Staff

MN and WI Licensed Funeral Director | Certified Crematory Operator | Certified Funeral Celebrant | Owner

Ashley was born and raised in St. Charles, graduating from St. Charles High School in 2004. She received her degree in mortuary science from the University of MN in 2008.

Ashley is a third generation funeral director, following in the footsteps of her grandpa, dad, and uncle. She says, “I love my job. I truly enjoy helping people through one of the most difficult times in their lives and helping them find creative ways to celebrate and remember the person who died.” Ashley is a licensed funeral director in MN and WI. She is also a certified funeral celebrant and certified crematory operator. 

She and her husband, Brandon, live just outside of Winona. They have two children, Brooks and Tessa, who keep them on their toes. Ashley enjoys spending time on the river, hunting, hiking throughout their property, and spending time with family and friends.

Grace Hartley

MN and WI Licensed Funeral Director | Certified Funeral Celebrant

Grace was born and raised in Wisconsin Rapids, WI, graduating from Assumption High School in 2016. She received her degree in mortuary science from the University of MN in 2020. She was the president of the Mortuary Science Student Association, an avid volunteer for Healing Hearts Connection Family Grief Camp, and worked for a trade service funeral home while in school.

Grace was first introduced to funeral service as a young child, when attending Hearts of Hope Grief Camp. That experience ignited a true passion for helping families during their most difficult days after a death.

In her free time, Grace enjoys being out on the river, fishing, kayaking, and spending time with family and friends. Her love of the outdoors comes from her first job with the Girl Scouts of the Northwestern Great Lakes. She spent 6 summers working at a girl scout camp in Irma, WI, and was a Girl Scout for 17 years.



Grace moved to Winona and joined the Hoff team in October 2023. She currently lives in Winona with her two cats, William and Albert.

Maddie is a 2017 graduate of Wabasha-Kellogg High School. She went on to study at Iowa Central Community College for two years and earned her Associate of Arts and Associates of Science, Pre-Mortuary Science. She competed in track and field, throwing the shot put, hammer, and weight, and became a 3-time NJCAA All-American.

Maddie then transferred to Wayne State University in Detroit, Michigan to earn her bachelor's degree in Mortuary Science. She continued competing in track, throwing amongst one of the most difficult NCAA Division II conferences, the GLIAC. She was a member of the Mortuary Science students committee Sports & Entertainment Business Association, and she held a director position for her sorority, Alpha Gamma Delta. 

In her free time, she enjoys snowmobiling, golfing, boating, and playing volleyball and softball. Maddie is currently a mentor for future Wayne State University Mortuary Science students. After graduating, she moved back to her hometown to be back in the community where she grew up. In Maddie's words, "It is an honor and a privilege to work alongside the Hoffs. I truly enjoy the work that I do. I will continue to grow throughout my career, and I am excited to see the future that lies ahead of me."

Mara grew up in Rochester, MN. She knew she wanted to pursue a career in funeral service since she was in high school. She graduated from the Program of Mortuary Science at the University of Minnesota in 2008. She joined Hoff Funeral Home in March 2023.

Mara and her husband, Bryan, live in Winona. She has 2 step-children, Alex and Brenna. When she’s not at work Mara enjoys working in her home pottery studio, and trying to wear out her rambunctious dog, Aspen. Mara has an eclectic taste for music and goes to concerts whenever she gets the chance. More than anything, she loves spending time with Bryan and the kids at home.

Kristi was born and raised on a dairy farm near Lake City and graduated from Lincoln High School in 1988. She went on to study at MATC in West Allis, WI where she earned her Associates Degree in Science, Funeral Service. She acquired her Bachelor's and Master's degrees from Augsburg University and is an Academic Behavior Specialist for children ages K-12.

Along with her passion for children with disabilities, she has been serving families at funeral homes in MN and WI since 1993. In April of 2024 she joined the staff at Hoff Funeral Homes full-time and will be serving all of their communities, making her home in Chatfield. Kristi has three children (Cale 30, Annie 25 and Lauren 21) and is a proud grandma to Lennon (2). In her free time, Kristi finds joy in a kayak on the river, spending time with her children and cooking. "It was time to choose one career path that will take me into retirement and Hoff Funeral Homes was the perfect choice for me". 

Tim is a graduate of St. Charles High School and a 1980 graduate of the University of MN, Department of Mortuary Science. He joined his father Lowell in 1983 in the family business. Tim and his wife, Jenny, reside in St. Charles and have four children - Ashley, Alyssa, Danielle, and Tyler. Tim is past president of the MN Funeral Directors Association and the Lewiston Lions Club. He and Jenny are involved in the Healing Hearts Connection, which provides weekend long grief camps to families in Minnesota. 

In his spare time, he enjoys spending time at their cabin, attending Gopher football games and spending time with his family, especially his grandchildren - Brooks, Haddie, Tessa, Kate, and Will.

Lisa is from the small town of Elysian, Minnesota, and moved to Winona to attend Winona State University, where she received a degree in Social Work. She has remained in Winona where she and her husband, Matt, have raised their three children. After spending eighteen years driving her kids around and volunteering in their activities, it was time to channel her energy elsewhere.

She joined the Hoff staff in December of 2018 as a Preplanning Specialist, helping people plan their funerals in advance. She enjoys meeting new people each day and listening to their life stories. Although death isn’t an easy topic to talk about or to plan for, people are relieved once they have planned because it helps ease the stress for the family. One of the most rewarding parts of her day is making people feel at ease knowing they have their final wishes planned and financially taken care of.

In her spare time, Lisa enjoys spending time with her family and friends, volunteering, being outdoors, reading books, and doing puzzles.

Jenny wears a variety of hats for Hoff Funeral Homes. Some days, she’s behind the desk managing the offices of the St. Charles and Winona, MN locations. Other days, Jenny might be fulfilling her role as a certified funeral celebrant, where she assists helping families plan unique and memorable services for their loved ones.

Her goal is to always inspire the families Hoff Funeral Homes serves and to celebrate lives in meaningful ways. Jenny contributes to Hoff's mission by helping families understand that while the service is about the person who died, it is truly for the family who is left behind. As Jenny says, “Services help families start to heal and to begin to figure out how to live life without their loved one in it.”

Jenny grew up in New Prague, MN and today calls St. Charles home. Jenny and her husband Tim have four grown children and 4 grandchildren. Being a grandma is her favorite role.

Another hat she wears? Her Minnesota Vikings cap, much to the dismay of her Packer-loving family. Time spent golfing and enjoying their lake home are also at the top of her list. Jenny and Tim are active with the Children’s Grief Connection, a camp for families who have lost someone special.